RECYCLED PET

Ever seen the reincarnation of an inanimate object? We have.

PET, or polyethylene terephthalate, accounts for almost all of the rigid plastic packaging consumed in the United States. It's used to make ketchup bottles, peanut butter jars, detergent jugs, and countless other containers. The ugly part is once we're done with the packaging, we throw most of it away. Every year around the world, about 150 billion plastic water bottles are tossed into landfills.

But there is hope. Using some game-changing technology, we can clean, shred, melt, and recycle this waste plastic - converting it into polyester yarn and giving it new life as fleece and other fabrics that rival the best virgin polyester for softness, comfort, and durability.

By using one pound of recycled yarn instead of virgin poly yarn, we save almost half a gallon of gasoline, and 50,000 BTUs of energy. So we're using fewer resources to start with and polluting less along the way.

Check out some of our jackets and hoodies constructed of recycled PET. Every time you choose one of these garments, you're keeping about 12 bottles out of a landfill. Way to go.